Months of hype came to a peak Saturday as the self-declared “biggest event in internet history” took place: a boxing match between two YouTube celebrities in Manchester, England.
The “fight” was between Logan Paul — the vlogger infamous for filming a dead body in Japan’s suicide forest — and KSI, the British YouTuber infamous for the sexist remarks in his early content.
Both men are heavyweights in the only context that matters to YouTube: subscribers. Paul and KSI have more than 18 and 19 million, respectively.
21,000 fans were in the audience at Manchester Arena, while around 800,000 people paid the $10 charge to watch the event’s official stream. But the majority of people watched the fight the same way they watch YouTube: for free. More than a million people watched illegal streams of the event, primarily on Twitch.
As for the match itself, the headline fight was declared a draw, setting things up nicely for Paul to immediately announce a rematch — which had already been agreed upon by the two sides months earlier. Not that the fight was ever about who won or lost: it was always about converting their massive subscriber base into paying consumers. And don’t forget to like and subscribe.
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